Your main source of income. When you think of Spotify advertising, audio adverts are the standard form of media because they can be heard by everyone, anywhere. Because they are already included in listeners’ playlists, audio advertisements work best while people are moving about. Through their Commercial Studio, Spotify has made it simpler for users of any ability level to produce a 15–30 second audio ad. 

The moment is here to start running video advertisements in your Spotify Ad Studio campaigns if you haven’t already. When the video is a part of your digital audio strategy, you may reach your target audience in various formats and situations, whether you work with a creative agency like https://www.spotifyfame.com/ or do it yourself.

Nine best practice recommendations from Spotify have been compiled in this article for you to consider as you create your upcoming video ad campaign.

1. Recognize each video format’s creative advantages.

The target market and the nature of your product will determine whether you should run horizontal or vertical video advertisements (or both). However, Spotify’s video adverts are “in focus” while the screen is on, and users interact with the app regardless of their preferred orientation.

Prioritize the product. What photos will best showcase your product? If your advertisement features a single person or thing that needs a full-length frame, go with a vertical video. Choose horizontal video if you want to display many people or things in a single frame.

Create for mobile. Everywhere they go, our listeners bring Spotify with them. Furthermore, your message can be portable. Mobile and tablet devices serve 69% of Spotify’s video ad inventory. 

1 Vertical video typically has a greater engagement rate on these devices because it takes up more of the user’s screen space. 

2 Make your site viewer-friendly. 90% of smartphone users watch videos in portrait orientation and are unlikely to turn on their devices to view advertisements. 

3 However, many people who use a PC or tablet watch films in landscape orientation. 

4 Run a combination of vertical and horizontal elements to provide your viewer with a smooth experience and assist in deciding when the appropriate format should be presented to your audience.

2. Determine the ideal length for your advertisement.

Spotify will accept any 30-second or shorter video commercials without increasing the price. You can select the ad length that best conveys your message, whether introducing your brand or announcing a new deal.

If you can communicate your message in a video that lasts 15 seconds or less, do so. For instance, if you need to release something quickly or run advertisements that are always on.

3. Creating a video doesn’t have to be expensive.

From photo slideshows to marketers speaking straight to the camera, video advertisements can take many different forms. Ads with a low production value (LoFi) perform on par with high-end films. 5 Even on a tight budget, connecting with your target demographic or followers and providing a clear call to action can produce results.

  User-generated content has been used in this campaign to tell the podcast’s story and connect with the listeners. 

Our brands engage with consumers in a more relatable way when we incorporate user-generated content into our video advertisements, we say.

– Joe Mineo, ChatterBlast Media’s an advertising and analytics manager

4. Make sound a priority.

Utilize noises that will help your message stand out and help your adverts blend into the Spotify experience. Instead of interfering with your target audience’s listening, try to match their attitude or situation. Ads with background music are more effective with our users and generate 4.3 times more intent.

5. Customize your message and branding intensity.

Depending on whether you are a new or established brand, if your brand is still developing, keep it prominent. Within the initial few seconds of your advertisement, brand yourself visually or audibly so that the spectator knows who you are and what you’re selling them.

Tell your audience what sets you apart if you have a well-known brand. Your audience is already familiar with your brand, so you might consider giving your creative work more aesthetic freedom.

6. Encourage participation with a strong call to action.

CTAs that nudge users toward a particular action usually perform better.

Make sure the written CTA button in your companion display ad matches the one in your advertisement and is clear. Do you require some motivation to get going? See our collection of illustrative CTAs.

7. Be sure to mention your company’s name.

No matter how big or well-known your company is, including the brand name in your advertisement might lead to more fruitful outcomes.

8. Set the appropriate frequency cap.

Your Ad Studio campaigns’ daily, weekly, and monthly frequency caps are customizable. Consider the possibility that your audience may require more than one exposure to a message before they are prepared to act.

According to recent brand lift research, top-performing advertisements have an average frequency of at least one per week.

The barometer displays only the campaign total in your Ad Studio dashboard, so remember to account for weeks while making your plans.

9. Combine audio and visual advertisements.

Campaigns using a single medium do well, but those that combine audio and video get better results. On Spotify, multiformat campaigns can boost brand awareness by 2.2 times and ad recall by 90%. Depending on the goals and messaging of your campaign, combine the special abilities of audio and video mediums.

Conclusion

Your digital audio strategy can benefit greatly from using video advertising to raise awareness of your brand. It’s important to keep in mind when creating video advertising for Spotify that they should showcase your company and your products, have a clear call to action, be created for sound, and smoothly integrate into the Spotify listening experience.

It’s simple to create a video ad campaign for Spotify, regardless of whether you’ve used Ad Studio before or this is your first campaign. To get started, look at our video ad specifications.